A2 CHLOE MCDOWELL 1377 : EVALUATION QUESTION 1: GENRE CONVENTIONS

In what ways does your media products use, develop or challenge forms and conventions of real media products?

My film trailer of RISK is a fast-paced and gripping creating suspense and mystery, in turn attracting and addressing my target audience (15+ male and females).
It can compete with the current audience attraction for the high production values and slick continuity editing of Hollywood blockbusters, franchises and superhero films, due to its mystery, strong female lead, high-quality production values and a storyline that has moral questions.

1. A film promotional package would include our trailer, poster, and magazine. This would be because it would create an interest in our film to decide if they would want to come and see the whole film. Secondly, this would be used to cause a hype towards the film up until the release date to bring as much attention to people. Our target audience would be aged between 15-30

2. Our film trailer would roughly be around 2 minutes long.

3. The USP of our film would be the different uses of camera shots. For example, we have included a drone shot which gives our trailer a better establishing shot. Another USP of our trailer would be that we use a 4k camera which gives a more crisp and professional look to our trailer.

4. The production company ident that my group has made is called 'Blondie Productions' which would appear at the beginning of the trailer with a small animation. The Animation is of a red static which gives the impression of the genre of our trailer which is thriller and action.

5. Our films genre is an action based thriller which we portray by using lots of hard cuts in the trailer giving it a greater sense danger and excitement in each scene and hints to what could happen next in the film. We used hard cuts as it allows to give the sense of danger and make the audience be on edge but not give too much away like other modern trailers. We use lots of dark lighting in the dangerous scenes to convey it the audience that the characters are in danger. For example, in the woods, where we film some scenes, it is quite dark in there which gives a sense of danger. The main protagonists are given similar screen time so that the audience can get a general idea of who the main characters are and their aims in the film.

6. There is minimal dialogue in the trailer where there is the main character speaking which would be at the beginning. After this, the rest of the trailer would have a soundtrack and non-diegetic sounds in the background which would signal to the dangers that are happening within the trailer.

7. We have included a wide range of shots such as a bird’s eye view shot which came from the drone, we have also used pan shots which then lead to an over the shoulder shot which would then focus in on the main character looking at their phone. Along with this, there have been tracking shots of characters running in the forest. There have been reaction shots of the main characters of when they are having to face their challenges and may feel uneasy about undergoing the challenge they must face.

8. Throughout our trailer, we have tried to maintain a fast pace throughout with hard cuts when there would be a dangerous scene building up to a dramatic event. Therefore, we have used ellipsis editing techniques so that we don't give too much of the story away so that we can grip the audience’s attention.

9. Creating enigma would be important because we would want the audience to wonder what may happen next. Such as knowing what may happen to the main characters after they have been drugged and what consequence they may face because of the risks that they have taken, then wanting to know which of them will make it out from being drugged.

10. In the trailer, all the puffs and titles would appear at the end because if the trailer gripped the audience they would be wanting to know what the film is called. Therefore, the puffs, titles, and credits would be the last thing they would see making it easier for them to remember the name of the film if it came last along with the release dates. Secondly, all this information would be on our film posters and our magazines, such as the release dates, puffs, awards, reviews and all our social media and website.

11. During filming the effective parts that we filmed would be the ones that we would plan properly and have a clear idea of what we are filming and why. This is because when it came to editing it, it would make it a lot easier to understand what scene would go where and why. Therefore, this made editing effectively because we could know what scenes we would need to do and then cut them down to make them shorter so it would increase the pace of the trailer with shorter cuts.